Thursday, September 2, 2010

Hyundai Surpasses Nissan in Sales


August 2010 marks a milestone in the life of Hyundai. The Hyundai Automotive Group, which includes Kia Motors, has officially surpassed Nissan Motor Company (which includes the Nissan and Infiniti brands) in U.S. sales as predicted by many. With currently only a slim advantage in sales of 601,444 to 599,496, it is still quite surprising that Hyundai can finally make this claim to fame.

This year, Hyundai/Kia has relentessly released core products that are selling in record numbers for the company such as the Hyundai Sonata, the Hyundai Tucson small-crossover utility vehicle, and Kia Sorento midsize crossover utility vehicle. The Hyundai Genesis luxury sedan continues to miraculously gain market share in its segment; and the Kia Soul outsells its funky-hip competitors (i.e. Nissan Cube and Scion xB) by leaps and bounds. Additionally, the Hyundai Group seems only poised to increase its lead with the release of core products such as the new Kia Optima, Hyundai Elantra, and Hyundai Accent sedans among other introductions later this year.

Meanwhile, the Nissan and Infiniti product pipeline will only pump out low-volume niche vehicles such as the Nissan Juke and Nissan Leaf this year. Unfortunately for Nissan, major redesigns, such as that of the Nissan Altima, Sentra, and other higher-volume introductions, will have to wait at least until next year. Do you believe Nissan has enough strength in its current product mix to regain its lead over Hyundai by the end of this year? Do you think it's only up for Hyundai from here? What are your carments?

1 comment:

  1. it will take them a change in corporate strategy to do the Hyundai Assault, but when it happens it's already late because they already forget it.

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